A rail neer plant (water manufacturing unit) catering to the packaged drinking water needs of all railway stations in South India particularly Tamil Nadu was inaugurated at Palur, nearly 60 kms from here, on Monday. This is the third in the country and the first in South India. It has the capacity to manufacture bottles that can hold up to 180,000 litres of water per day.
PepsiCo signs up Sharman Joshi as 7UP brand ambassador
Food and beverage maker PepsiCo on March 21, 2011 said it has roped in Bollywood actor Sharman Joshi as the brand ambassador for its carbonated lemon drink brand 7UP.
The company's marketing campaign – ‘Gussa Hatao, Chill Machao’ -- to promote the brand on multiple media platforms
On March 25, 2011 India has sent 10,000 litres of bottled water to Japan, reeling under the devastation caused by disaster of
Earthquake, tsunami and worst nuclear accidents of Japan
Prime Minister Manmohan Singh has spoken to his Japanese counterpart Naoto Kan on phone and offered any additional assistance his country may need to deal with the devastation caused by the March 11 earthquake of magnitude 9 and tsunami which left over 26,000 people dead or unaccounted for.
Vermont Students Toward Environmental Protection (VSTEP) aims to spread student awareness of environmental issues at UVM and to promote sustainable university policies, according to the VSTEP website.
By banning bottled water from campus, UVM would be the first public university to discontinue the sale and distribution of bottled water,
according to the SGA resolution in support of a sustainable beverage system.
Bisleri’s disruptive advertising to linger consumer’s minds
The commercial, targeted women, children and men, is clutter cutting in
its visual palate and its drama. It combines a wholesome humour with a stunning visual drama that travels the distance from comic books to high tech graphics in 60 seconds !. The message ` STAY PROTECTED' comes out loud and clear.
“We wanted to communicate the core of our brand,” said Ramesh Chauhan, Chairman BIsleri “and this Television Commercial speaks the message loud and clear. We are delighted at the way the commercial has turned out and we are looking at investing about Rs180 to 200mn to support this commercial over the next few months itself.”
PepsiCo signs up Sharman Joshi as 7UP brand ambassador
Food and beverage maker PepsiCo on March 21, 2011 said it has roped in Bollywood actor Sharman Joshi as the brand ambassador for its carbonated lemon drink brand 7UP.
The company's marketing campaign – ‘Gussa Hatao, Chill Machao’ -- to promote the brand on multiple media platforms
On March 25, 2011 India has sent 10,000 litres of bottled water to Japan, reeling under the devastation caused by disaster of
Earthquake, tsunami and worst nuclear accidents of Japan
Prime Minister Manmohan Singh has spoken to his Japanese counterpart Naoto Kan on phone and offered any additional assistance his country may need to deal with the devastation caused by the March 11 earthquake of magnitude 9 and tsunami which left over 26,000 people dead or unaccounted for.
Vermont Students Toward Environmental Protection (VSTEP) aims to spread student awareness of environmental issues at UVM and to promote sustainable university policies, according to the VSTEP website.
By banning bottled water from campus, UVM would be the first public university to discontinue the sale and distribution of bottled water,
according to the SGA resolution in support of a sustainable beverage system.
Bisleri’s disruptive advertising to linger consumer’s minds
The commercial, targeted women, children and men, is clutter cutting in
its visual palate and its drama. It combines a wholesome humour with a stunning visual drama that travels the distance from comic books to high tech graphics in 60 seconds !. The message ` STAY PROTECTED' comes out loud and clear.
“We wanted to communicate the core of our brand,” said Ramesh Chauhan, Chairman BIsleri “and this Television Commercial speaks the message loud and clear. We are delighted at the way the commercial has turned out and we are looking at investing about Rs180 to 200mn to support this commercial over the next few months itself.”
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